Tuesday, February 16, 2010
In building my personal brand it would be Twitter suicide to never say things like "I'm drinking coffee" ... well, I don't drink coffee so I'm more likely to tweet "I'm on my 9th Diet Coke of the day, giving up quitting is going well". The followers that know me well, that I've built a virtual relationship with, are going to laugh knowingly and in turn, my personal brand as a geeky blonde Diet Coke drinking mac freak becomes a bit stronger. (all mac peeps drink Diet Coke ... go ahead and test my theory) I've been quitting Diet Coke since I started Tweeting a little over a year ago. My struggle with the addiction to Diet Coke is well known and documented. The business part of me as a brand benefits from the original quirky personal tweeting because it makes me real; however, my clients hit the jackpot from what I took away from this session. They are in it for the sell, and they can get away with a little more Guyness than @banteringblonde could, but I still argue that the personal interaction on Twitter has great value and I'd be doing my clients a disservice if I did not interact on their behalf.
I'm not out to be known as a social media "expert" and most people usually comment more on my humor than my knowledge so at least I make people smile? It is only natural that I would like people to follow me and find value in the things I tweet, otherwise what is the point? I don't amuse myself, well that's a lie, I totally crack myself up at times. So...
What did Guy Kawasaki say? He uses Twitter to sell. That's it. He sells by driving traffic to AllTop.com (which is quite the informational clearing house!). He maximizes his selling capacity by using different tools. Other than ghosts and people he hires to rewrite cool information ... The two he mentioned were Twitter Feed and Objective Marketer (which I checked out and actually think is really really super cool... but someone should run a webinar on how to get the most out of it because I played around a bit but am certain I could use it better). Essentially, in order to gain the most benefit from a tweet you really ought to repeat it every 6-8 hours, never tweet the same tweet more than 4 times. I tested this out for a client yesterday and I almost wet my pants when I saw the return. I almost quadrupled my results for the same amount of work - now I'm more valuable! I wasn't shocked by the result, I was shocked at how easy it was.... Thanks Guy!
So, Guy Kawasaki operates a well oiled money machine and does it very well. He lives on page views. None of his content is original and trust me, the dude is not offended that I just said that, he's smiling and winking and counting his money. And I'm working on getting some of my sites to be cranking page views the same way.
The big BUT here is that I do not intend let the personal side of BanteringBlonde be overshadowed by linky stuff and while I'll likely schedule contest tweets and blog link tweets and @momactive will likely play the Guy Kawasaki game, @banteringblonde will still be tweeting about Diet Crack, I mean Coke several times a day. I like my BanteringBlonde - I like her wit and her original content and she's a pretty smart blonde that lives to interact with others. Without that personal contact I'd have no reason to tweet @banteringblonde and then I'd have to find something else to do with my nervous energy.... AND gosh darnit the twitterverse likes her!
Now Go Forth and Banter friends.....